The brief was to compile a press look book, re-work imagery from the gift guide photo shoot, styled by ELLE Decoration Country Editor, Claudia Baillie for use on the shop.tate.org.uk website, digital advertising, banners and gallery signage and visitor information screens across the four Tate sites: Tate Britain, Tate Modern, Liverpool and St. Ives. All assets, including animated gifs, videos print and web resolution images were delivered in a variety of formats and sizes for use by multiple departments across the Tate organisation.
The outcome was delivered ahead of the Christmas launch and included a comprehensive pack of lifestyle imagery, over 150 pre-touched cut-out product pack shots , press release and PDF gift guide. The finished artwork has been seen by over 3m subscribers, followers and visitors to the Tate.
